Susan Small was a British ready-to-wear fashion label, best known for their party dresses and evening wear. Their colourful printed evening dresses often combined “contrasting elements of exotic prints on simple shapes or traditional fabrics”.
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Fashion designs by Susan Small in the 1950s |
Susan Small was founded by Leslie Carr Jones in the early 1940s. In 1943, Maureen Baker joined as head designer, and stayed in that role until the company closed and she started Maureen Baker Designs in 1978.
In 1947, Susan Small joined forces with other fashion design companies including Horrockses and Polly Peck to form the Model House Group, in order to be able to attract more buyers to larger shows. In 1950, their advertising featured the slogan, “To the smaller smart woman ... it’s a Susan Small world!” In 1953, Brian Duffy, later to find fame as a photographer and film producer, joined as an assistant designer, having studied dress design at Saint Martin’s School of Art.
In 1958, Model House Group became the Fashion House Group in 1958, headed by Carr Jones. In the 1970s, they were bought by Courtaulds. Here below is a set of amazing photos that show impressive fashion designs by Susan Small in the 1950s.
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Barbara Goalen in beautiful tulle evening gown with glittering sequined bodice by Susan Small, Harper's Bazaar UK, August 1950 |
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Barbara Goalen in evening dress by Susan Small, Harper's Bazaar UK, October 1950 |
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Shelagh Wilson in navy wool dress with an overskirt faced with striped tie-silk by Susan Small, black felt hat by Clarida, photo by Henry Clarke, Harper's Bazaar UK, February, 1950 |
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Anne Gunning in brilliant grosgrain evening coat overa white grosgrain dress by Susan Small, photo by Richard Dormer, Harper's Bazaar UK, August 1951 |
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Anne Gunning in Grecian style dress of white lace flowers on mushroom-pink marquisette, a draped cross-over bodice, and full skirt gathered at the waist with narrow belt by Susan Small, photo by Keith Ewart, Harper's Bazaar UK, July 1951 |